The Xenogenix Team

The Xenogenix Team 2018-09-20T11:06:14+00:00


Mark Riley BSc, PhD

Mark founded Xenogenix after leading marketing, sales and customer service teams at Cellnet, NTL and Dolphin. He has worked on more than 20 performance improvement assignments including clients such as Vodafone, Virgin, Abbey and the Financial Services Commission.


Mike McIntyre BSc, MBE

Mike co-founded Xenogenix. He is a unique blend of engineer, marketeer and Olympic Gold medal winning athlete, and knows what it is to juggle priorities on a day to day basis and achieve excellence at the same time. Mike has led and facilitated major change and performance improvement projects for the RAC, Virgin, and Vodafone.


Dwayne Schnepel

Dwayne has worked in a variety of sales and leadership roles at Thomson Reuters and Informa Telecoms and Media. Dwayne understands the needs of Sales, Marketing, Customer Services and Management teams and how a good CRM system can help them overcome the challenges that they face. Dwayne is a keen Rugby and Formula 1 fan and enjoys the odd round of Golf, playing Paintball and cycling around the Surrey countryside.


Michael Dalton

Michael is an experienced IT sales professional and partner account manager who has been providing IT and Cloud based solutions to growing businesses since 2008. Having spent that time working with Dell Partners in Ireland, United Kingdom & Canada, Michael understands the value of implementing change and adopting productive processes within an organisation, to effectively motivate sales teams, partners, customer service and to lower operating costs.


James Hendy

James has over 10 years experience in managing sales, marketing and customer management functions. Throughout his career, he’s worked on a wide range of change initiatives with SME’s and bluechip organisations alike. Borne out of his experience and degree in Business Information Systems, James has a deep understanding of the factors that determine successful software adoption. Outside of work, James enjoys family life down by the sea. He’s also a keen sports fan and FA qualified football coach.

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Paul McVitty BA (Hons), MA

Paul is a certified Salesforce Consultant with vast experience in both sales and customer service. Predominately focused in the travel industry, Paul has worked for some well-known brands including Virgin Atlantic. Prior to Xenogenix, he was working in Spain for 2 years for a leading budget travel company. Paul understands the importance of the sales process, as well as the impact of a successful customer support division. He is interested in sports such as football and tennis and also enjoys theatre, especially after graduating with a Bachelors and Master’s degree in Drama.

David Ryles

David has 7 years of Salesforce user/admin experience across 4 technology businesses and is our main lead for Sage Live. David combines his Salesforce experience with 5 years working as a business accountant as well as another 6 years working in software Sales/Business Development, including a long tenure at HP selling into the Enterprise. David has a strong interest in selling financial systems into businesses with a focus on streamlining processes and delivering maximum value to the client. Outside of work, David tries to spend his time playing golf and football.

Danny Ross

Danny has experience in Sales & Account Management, spending over 10 years with Ecommerce organisations such as Bronto, an Oracle company, PowerReviews & Reevoo. Danny had been an end user working with Salesforce, Microsoft Dynamics and NetSuite as CRM tools, and to help manage his day to day activities. In the past, Danny has been worked with Corporates and Non-Profit Organisations to help them build a business process where they can use Salesforce to gain more advantageous results with less effort. Outside of work Danny loves to play and watch football, cycling and an avid film & boxset advocate, with Shawshank Redemption and Game of Thrones as favourites.

Wayne Dunstan

Wayne has experience of software consultancy, most recently implementing Sage 200 solutions for a variety of Corporate and Not-for-Profit organisations. He also has extensive experience of the entire Sage product portfolio, including migrations from Sage 50 to Sage 200 as well as Sage CRM and also the whole Sage Business Cloud product proposition. Wayne also brings experience of other ERP software solutions such as Exchequer, Pegasus Opera to the team. In his spare time he enjoys MotoGP and rugby.

Ronak Dattani

Ronak comes from a consulting and Sales background having worked with multiple SaaS companies in direct sales and sales leadership roles.

Ronak has experience of working with multiple Salesforce implementations dating back to 2010. He has extensive experience of Sales Cloud, and bringing efficiencies to the sales process, together with end user/management training and end user adoption.

Richard Whiting

Richard is an experienced strategic marketing professional, with over 15 years’ experience of leading CRM and marketing automation systems and strategies within global high tech manufacturing companies. During his career he has worked closely with many distribution and channel partners around the world to implement CRM systems and improve marketing efficiency and process through marketing automation systems. Outside of work Richard loves to watch football, go fishing and spend time with his family.

Rob Thomas

Rob has many years of experience in sales, implementation, training and support on many software packages, including Sage software packages, document distribution software, the paperless office and automated credit control software to name but a few. He is absolutely focused upon consulting professionally with customers to ensure that they are provided with software that meets with their business requirements and then getting them up and running within timescales. Outside of work, Rob is a keen supporter of his football team, enjoys spending time with his very young grandchildren and attending rock concerts.


Gemma Griffiths LLB

Gemma is an experienced Business Services Professional. Throughout her career she has working as an agency and in-house recruiter, Sales Administrator and in Event Management. She brings her experiences to Xenogenix to lead their growth in personnel, while supporting their HR requirements and event coordination. Outside of the office Gemma enjoys being on, in or under the water or on the beach and hills with the family and dogs.


Sarah Hill BA (Hons)

Sarah is an experienced Marketing Professional. Sarah holds a BA (Hons) degree and a CIM postgraduate diploma in Marketing, which is backed up with over 15 years’ experience in various marketing roles. With experience across Business to Business marketing including time as Marketing Manager for Motorola, Invensys Climate Controls and in Citrix Distribution. Sarah enjoys keeping fit, live music and theatre.

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