The Benefits of Marketing Automation
Marketing automation allows you to carry out automated marketing communications based on targeting factors ranging from explicit product interest to a potential client’s job title – and to produce marketing material that responds intelligently to that information, whether it’s an email campaign or tailored web content.
Pardot marketing automation software from Salesforce helps you to generate high-quality leads that keep your sales pipeline flowing. And Pardot doesn’t just help with lead generation – it shows you what’s working and what you need to improve. Pardot even connects with Sales Cloud to automatically score leads based on your own criteria and manage your pipeline more intelligently.
These powerful tools allow you to target prospects in a more efficient way than ever before, delivering the valuable marketing-qualified leads that your sales team needs.