Category: GDPR

Salesforce Spring ’18 GDPR Preview

As we mentioned in our last post, Salesforce Spring ’18 is soon to be released. As we are getting ever closer to the General Data Protection Regulations (GDPR), coming into effect in Europe, there are some key features to help organisation become compliant:

Store Certain Data Privacy Preferences
Data privacy records, based on the Individual object, let you store certain data privacy preferences for your customers. These records can help you respect your customers’ wishes when they request only specific forms of contact from your company.

The standard object, Individual, includes fields for storing data privacy preferences in data privacy records. These records are associated with your company’s leads and contacts in Salesforce. If your company has special policies with which you comply, you can add your own custom fields to the Individual object.

In data privacy records, track and store customers’ preferences for:

  • Collecting, storing, and sharing their personal data
  • Packaging their personal data so they can take ownership of it
  • Deleting records and personal data related to them
  • Solicitation of products and services
  • Tracking their geolocation and web activity

Prevent Read Receipts to Enhance Privacy
Prevent users from getting read receipts for email messages they send. Read receipts include information such as when the recipient opens the message and from where. Laws and regulations can require you to honor and respect your customers’ wishes regarding the personal data you collect. (This feature applies only to Lightning Experience.)

Remove Data from
To support your efforts to comply with the General Data Privacy Regulation (GDPR), Salesforce have removed data for contacts in the UK and Ireland from the Connect contact database. Contacts that were previously matched using Clean or Prospector now have a Clean status of Not Found.

If you need support implementing any of these features or complying with the GDPR contact us on 08456 525 625 or simply fill in your details here.

What is GDPR?

The GDPR is coming.

You may have heard the term GDPR and wondered what it means. On May 25, 2018, a new landmark privacy law called the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). The GDPR expands the privacy rights granted to EU individuals, and it places many new obligations on organisations that market to, track or handle EU personal data, no matter where an organisation is located. Xenogenix and Salesforce are here to help our customers in their efforts to comply with the GDPR through robust privacy and security protections.

What is the GDPR?
A new comprehensive data protection law in the EU that updates existing laws to strengthen the protection of personal data in light of rapid technological developments, increased globalization, and more complex international flows of personal data. It replaces the patchwork of national data protection laws currently in place with a single set of rules, directly enforceable in each EU member state.

What does the GDPR Regulate?
The GDPR regulates the “processing,” which includes the collection, storage, transfer or use, of personal data about EU individuals. Any organization that processes personal data of EU individuals, including tracking their online activities, is within the scope of the law, regardless of whether the organisation has a physical presence in the EU. Importantly, under the GDPR, the concept of “personal data” is very broad and covers any information relating to an identified or identifiable individual (also called a “data subject”)

What is Salesforce’s GDPR Commitment?
Salesforce are committed to compliance with the GDPR. Salesforce are also dedicated to helping customers comply with the GDPR, currently working to make enhancements to the full range of products, contracts and documentation to support compliance with the GDPR.

For more information you can visit the Salesforce GDPR website here,

Xenogenix will post updated information as it becomes available to ensure you are as up to date as possible with any changes regarding GDPR. For any questions regarding this subject matter call 08456 525 625 or fill in the form and we will get back to you.