Our long-term trusted partner FinancialForce, a cloud-based enterprise resource planning (ERP) software provider, have recently revealed their major rebranding effort. The company have unveiled their new name, Certinia, a new logo and a new website, signaling a shift in focus for the company. In this blog, we’ll take a closer look at what ERP is, and why FinancialForce’s rebranding to Certinia is significant for the ERP industry.
What is ERP?
What is ERP? ERP stands for enterprise resource planning, which is a type of business software that helps organisations manage and automate their core business processes. These processes typically include finance, human resources, inventory management, and supply chain management. ERP software provides a single, integrated view of an organization’s data and processes, helping to streamline operations and improve efficiency.
ERP systems are used by organisations of all sizes and in a variety of industries, from manufacturing and retail to healthcare and education. The ERP market is expected to grow significantly in the coming years, with some estimates projecting a compound annual growth rate of over 7% through 2027.
Why Rebrand?
FinancialForce’s Rebranding to Certinia So, what does FinancialForce’s rebranding to Certinia mean for the ERP industry? For starters, it signals a renewed focus on the needs of service-based organisations. FinancialForce has traditionally focused on providing ERP software for service-based businesses, such as consulting firms, professional services organizations, and non-profits. With the rebranding to Certinia, the company is doubling down on this focus, with a renewed commitment to providing ERP solutions specifically tailored to the needs of service-based businesses.
According to Tod Nielsen, CEO of Certinia, “Our rebranding to Certinia reflects our renewed focus on the needs of service-based businesses. We are committed to providing our customers with the tools they need to manage their operations more efficiently and effectively, so they can focus on what they do best – delivering exceptional services to their clients.”
Certinia’s ERP Solutions for Service-Based Businesses So, what does Certinia’s ERP software offer that sets it apart from other ERP solutions on the market? For one, it’s designed specifically for service-based businesses, with features and functionality tailored to the unique needs of this industry. For example, Certinia’s ERP software includes tools for project management, time and expense tracking, and revenue recognition – all critical functions for service-based businesses.
Certinia’s ERP software is also built on the Salesforce platform, which provides a range of benefits for users. For one, it’s highly customisable, allowing organisations to tailor the software to their specific needs. It also integrates seamlessly with other Salesforce products, such as Salesforce CRM, allowing for a single, integrated view of an organisation’s data.
In addition to its ERP software, Certinia also offers a range of other solutions for service-based businesses, including professional services automation (PSA) software, customer relationship management (CRM) software, and revenue management software.
Why Should I Choose Xenogenix?
If you are considering implementing Certinia’s ERP solutions for your service-based business, partnering with a trusted and experienced implementation partner is vital for your success. Xenogenix is a leading Certinia implementation partner with a wealth of experience in helping businesses optimise their operations and achieve their goals through Certinia’s innovative software solutions. With a deep understanding of the ERP space and a strong commitment to customer satisfaction, Xenogenix is well equipped to help you with all of your requirements, from implementation to ongoing support and optimisation. So if you’re ready to take your service-based business to the next level with Certinia, don’t hesitate to contact us today.
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