Pardot Business Units enables companies to easily designate audiences for brands, geographies, or lines of business to better tailor campaigns for specific groups while still getting a complete view of the customer experience – all within a single Pardot implementation. This gives marketing teams better visibility into overlapping outreach efforts. This ensures they’re reaching out to the right targets and limits the need for duplicate prospect profiles to support compliance with regulatory requirements.
Pardot Business Units Implementation
Our team of expert consultants are on hand to help you with the implementation of Pardot Business Units. We have worked with many customers on implementing and optimising Pardot, all of our consultants are also Salesforce Consultants so are able to fully intgrate the two technologies to give you the best tool.