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The Benefits of Marketing Automation

Marketing Cloud Account Engagement (formerly Pardot) software from Salesforce helps you to generate high­-quality leads that keep your sales pipeline flowing. And Pardot doesn’t just help with lead generation – it shows you what’s working and what you need to improve. Account Engagement even connects with Sales Cloud to automatically score leads based on your own criteria and manage your pipeline more intelligently.

These powerful tools allow you to target prospects in a more efficient way than ever before, delivering the valuable marketing-­qualified leads that your sales team needs.

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What Marketing Automation can do for you…

Effortless Email Marketing

You connect with your customers through email, so make sure you’re getting the most out of your efforts. Pardot helps you create beautiful email campaigns that deliver.

Streamlined Lead Management

Increase engagement and sell faster by reaching the right customers at the right time.

Smarter Lead Generation

Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, forms, search tools and social connectors.

Insightful ROI Reporting

Finally understand what’s working — and what needs some work.

Marketing Improvements Using Account Engagement




Marketing Productivity




Prospect Engagement




Campaign Effectiveness




Marketing ROI

*Source: Salesforce Pardot customer relationship survey

Marketing Cloud Account Engagement Implementation

Pardot is the B2B marketing automation solution of choice for Salesforce users. The Xenogenix Pardot SmartStart is designed to help you quickly set up Pardot for fast results and long-term success. We will work with you throughout implementation from initial project planning to post implementation support.

The package includes:

  • Marketing Process & Requirements Workshop
  • Technical Setup
  • CRM Integration
  • Asset Setup
  • Data Import
  • External Connector Setup
  • Onboarding Testing & Review
  • User Training

Find out more about Marketing Cloud Account Engagement

Find Out More

If you’re considering sales automation or you just want more information, we’re happy to answer all your questions and get you set up. Simply fill out the form, or for immediate assistance, call us on 08456 525 625

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