Marketing Cloud Account Engagement
Create meaningful connections, generate more pipeline, and empower sales to close more deals
The Benefits of Marketing Automation
Marketing Cloud Account Engagement (formerly Pardot) is Salesforce’s B2B marketing automation solution, helping businesses generate and nurture leads, build stronger prospect relationships and understand which marketing activities are delivering results.
Connected with Salesforce Sales Cloud, Account Engagement helps marketing and sales teams work from shared information. From automated email journeys and lead scoring to campaign tracking and reporting, it gives you the tools to engage prospects at the right time and identify those who are ready for a sales conversation.
What Marketing Automation can do for you…
Effortless Email Marketing
Create targeted email campaigns and automated nurture journeys that keep prospects engaged. With Account Engagement, you can tailor communications based on prospect behaviour and interests, helping you deliver more relevant messages without increasing manual work.
Streamlined Lead Management
Increase engagement and sell faster by reaching the right customers at the right time.
Smarter Lead Generation
Capture and qualify leads using landing pages, forms and automated follow-ups. Account Engagement helps you understand prospect activity and identify opportunities for your sales team to follow up.
Insightful ROI Reporting
Finally understand what’s working — and what needs some work.
Marketing Improvements Using Account Engagement
+
47
%
Marketing Productivity
+
38
%
Prospect Engagement
+
37
%
Campaign Effectiveness
+
34
%
Marketing ROI
*Source: Salesforce Pardot customer relationship survey
Marketing Cloud Account Engagement Implementation
Our Account Engagement SmartStart package helps you get your marketing automation up and running with the right foundations in place.
We’ll work with you to configure Account Engagement around your marketing processes, connect it with Salesforce and make sure your team understands how to use it effectively.
From initial planning and technical setup through to training and post-implementation support, we’ll help you get the most from your investment.
The package includes:
- Marketing Process & Requirements Workshop
- Technical Setup
- CRM Integration
- Asset Setup
- Data Import
- External Connector Setup
- Onboarding Testing & Review
- User Training
Find out more about Marketing Cloud Account Engagement
Find Out More
Whether you’re considering Marketing Cloud Account Engagement for the first time or looking to improve your existing marketing automation, we’re happy to help. Complete the form below or call us on 08456 525 625