Salesforce Spring ’18 GDPR Preview

As we mentioned in our last post, Salesforce Spring ’18 is soon to be released. As we are getting ever closer to the General Data Protection Regulations (GDPR), coming into effect in Europe, there are some key features to help organisation become compliant:

Store Certain Data Privacy Preferences
Data privacy records, based on the Individual object, let you store certain data privacy preferences for your customers. These records can help you respect your customers’ wishes when they request only specific forms of contact from your company.

The standard object, Individual, includes fields for storing data privacy preferences in data privacy records. These records are associated with your company’s leads and contacts in Salesforce. If your company has special policies with which you comply, you can add your own custom fields to the Individual object.

In data privacy records, track and store customers’ preferences for:

  • Collecting, storing, and sharing their personal data
  • Packaging their personal data so they can take ownership of it
  • Deleting records and personal data related to them
  • Solicitation of products and services
  • Tracking their geolocation and web activity

Prevent Read Receipts to Enhance Privacy
Prevent users from getting read receipts for email messages they send. Read receipts include information such as when the recipient opens the message and from where. Laws and regulations can require you to honor and respect your customers’ wishes regarding the personal data you collect. (This feature applies only to Lightning Experience.)

Remove Data from
To support your efforts to comply with the General Data Privacy Regulation (GDPR), Salesforce have removed data for contacts in the UK and Ireland from the Connect contact database. Contacts that were previously matched using Clean or Prospector now have a Clean status of Not Found.

If you need support implementing any of these features or complying with the GDPR contact us on 08456 525 625 or simply fill in your details here.