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Pardot Managed Service
Ensure your business achieves ROI with Pardot
Even with a marketing automation tool as comprehensive as Pardot you may sometimes find you need some extra resource or expertise to get your campaigns delivered.
You may have had Pardot for a while but feel you could use it more effectively to maximise your ROI. At Xenogenix our team of marketing experts and Pardot Consultants have experience of building campaigns and lead generation activity, across many different industries, that really deliver. We also use Pardot for our own successful marketing campaigns!
Our team will work with your marketing department to improve the ROI on your marketing spend and increase the quantity and quality of leads generated. We will also save your marketing team time and provide them with the skills to run successful campaigns in the future.
Contact us to find out more about our Pardot Managed Service
Pardot Managed Services
Pardot
Increase Your Return On Investment
Our team can step into your marketing department to run email campaigns, set up drip campaigns and integrate your Pardot with other relevant tools. All with the focus of improving the ROI of your marketing spend.
Pardot
Improve Lead Quality
We can work with you to maximise the lead quality using Pardot tools. Ensure your leads are being captured correctly in Pardot and Salesforce, deliver more personalised campaigns and pass on the best quality leads to sales using lead scoring and grading.
Pardot
Save Your Marketing Department Time
Free up the time of your marketing staff, we can take on some of the time consuming tasks. We can do many of the day to day tasks required such as designing emails and landing pages, creating lists and implementing the correct automation tools tailored to your goals.
Services Can Include
Increase your Return on Investment
- Run email campaigns, A&B testing and report on those campaigns
- Report on website traffic and PPC campaigns
- Measure and track campaign performance, and draw insights based on your data
- Connect Your Favorite Tools (eg. Google tools, webinar, social media), to understand how your channels work together
- Use reports to understand how customers move through your sales funnel from click to close
Improve Lead Quality
- Set up lead scoring and grading to indicate which are your best prospects
- Deliver personalised campaigns to increase quality of leads
- Set up ongoing nurture campaigns integrated with Salesforce
- Create forms to ensure prospect information is captured correctly in Pardot and Salesforce
Save Your Marketing Department Time
- Set up relevant automation tools tailored to your goal, or a combination for more complex goals
- Design Email Templates
- Generate segmented lists from current data held in Pardot or Salesforce or import data
- Build landing pages with integrated forms
- Create Email preferences page to capture prospects communication preferences
- Implement social media campaigns and reporting
Quick Guide: Setting up a Pardot Nurture Campaign
One of the most overlooked benefits of a marketing automation tool is the ability to run complex and tailored nurture campaigns. Around 50% of qualified leads are not ready to purchase immediately, so it is vitally important to keep in contact with these warm prospects to avoid the dropping out of your funnel! Putting together your first campaign can be nerve-wracking, so our marketing experts have devised this quick start guide.
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If you feel you may need some support with Pardot or you just want more information, we’re happy to answer all your questions and get you set up. Simply fill out the form, or for immediate assistance, call us on 08456 525 625