Samantha Mathie

About Samantha

Samantha Mathie is a Senior Digital Marketing Executive at Xenogenix and has been part of the business for four years. She supports the planning and delivery of digital campaigns, content and communications that help customers and prospects understand the value of Salesforce, Certinia and the services Xenogenix provides.

Before joining Xenogenix, Samantha spent more than eight years working independently as a marketing consultant. This experience gave her a broad understanding of how organisations can use practical, well-coordinated marketing to build awareness, engage audiences and support commercial goals.

Samantha began her career in the technology sector, working across IT, telecommunications and video conferencing. This background helps her turn technical and specialist subjects into accessible, audience-friendly content without losing the detail that matters.

As an author for Xenogenix, Samantha shares practical guidance on digital marketing, content, campaigns, customer journeys and communicating technology in a clear and engaging way.

Samantha’s approach

Samantha believes effective marketing starts with understanding the audience: what they need, what matters to them and how they prefer to engage. From there, the goal is to create clear, relevant content and a consistent experience across every channel.

Her approach balances creativity with practical coordination. Samantha brings messaging, content and campaign activity together so that each element supports the same objective and guides the audience towards a useful next step.

With a background in technology, she is particularly focused on making complex subjects understandable and engaging. This helps Xenogenix share useful expertise without relying on unnecessary jargon or assuming that every reader is a technical specialist.