The Winter ’25 release brings exciting new features to Account Engagement (formerly Pardot) customers. With expanded integration into Salesforce Marketing Cloud, enhanced data management tools, and improved workflows, these updates are designed to help you streamline your marketing efforts. Let’s take a closer look at the key enhancements.
1. Access to Salesforce Marketing Cloud
Account Engagement users can now unlock even more powerful marketing capabilities with access to Salesforce Marketing Cloud. This integration brings a seamless campaign creation process that leverages your historical Account Engagement activity, consent data, and existing assets.
With this new functionality, you can create highly targeted campaigns based on past interactions, ensuring that your messaging is timely and relevant. Imagine the possibilities of combining the power of Salesforce’s data-driven insights with the flexibility and scale of Marketing Cloud!
2. Find and Merge Duplicate Prospect Records
Duplicate prospect records can clutter your database, leading to inaccurate reporting and ineffective campaigns. The new duplicate prospects tool is here to help. Located under the Optimizer, this tool automatically identifies duplicate records based on shared email addresses, so you can easily merge them and keep your database clean and accurate.
By keeping your prospect information tidy and up-to-date, you’ll have better visibility into your marketing performance and be able to make more informed decisions.
3. Open System Email Links in the Lightning App
Efficiency matters, and with Winter ’25, you can now open Account Engagement system email links directly within the Salesforce Lightning App. No more switching between pardot.com and Salesforce—this update provides a more streamlined workflow, saving you time and reducing friction. Whether you’re reviewing email reports or working on campaigns, having everything accessible in one place will significantly enhance your productivity.
The Winter ’25 release brings even more potential to your marketing strategies. Whether you’re excited about deeper integration with Marketing Cloud, cleaner databases, or a smoother Salesforce experience, these updates are sure to make a difference in how you work.
Make the most of these features today and take your marketing to the next level!