Marketing Automation

Setting Up Pardot Connected Campaigns

At Xenogenix we have been using the new Pardot connected campaigns feature for a while. Its a great new addition to the Pardot features which can really demonstrate the value of your marketing campaigns to the rest of your business. Anyone in your organisation can now check the success of your marketing campaigns right from within Salesforce. So, how do [...]

By |2019-07-29T12:15:56+01:00July 29th, 2019|Marketing Automation, Pardot|Comments Off on Setting Up Pardot Connected Campaigns

What is Marketing Automation?

According to Google's search trend tools, search traffic for the term "Marketing Automation" has risen nearly 40% since October of last year. Interest in the technology seems to be growing, and if you’re not yet an automation user you may be asking yourself “why?” What is marketing automation all about? Marketing automation is: Technology that allows marketing and sales departments [...]

By |2017-09-06T13:01:28+01:00September 6th, 2017|Marketing Automation, Uncategorised|Comments Off on What is Marketing Automation?